The Truth About Branding: It's Not Just a Logo

Branding is the emotional connection your customers have with your business. In Uganda, many confuse branding with design — but it’s deeper than that.

• Your brand = how people feel when they hear your name.

• Logos, colours, fonts = tools to express your brand, not the brand itself.

• Good branding builds loyalty and pricing power.

• What Just Creative Media does differently in brand discovery.

Let’s define your brand strategy — not just design your logo.