Why do some product labels seem to jump out at you while others are hardly noticeable? Some characteristics, combined with various psychological factors, can easily determine whether your label catches someone’s attention or gets lost in a sea of similar products. Studies have shown that the most successful of all product labels tend to share some very simple, common attributes. Stick with us as we explain what they are and how you can use them to your advantage.
But wait. Before we get started, we should probably discuss the basics of the product label design.
You’ll get more chances of creating a better design when you know what makes a good product label. Reading up and staying informed on the dos and don’t of this art helps you produce better output for your product. Use this quick guide to get an idea of what makes a product label design good:
Use graphic elements sparingly – Labels lose impact when saturated with different elements that clash. A busy design does not look good on small printed materials like labels which is why it’s best to shoot for versatile and simple designs.
Pick label materials wisely – Picking a material to print your design on is something that you should also consider. Consider the finish of your label. Would it look better on glossy paper? How about on semi-gloss or matte paper? Pick one that is appropriate for your product and visual identity.
Put your brand forward – Product labels drive brand awareness. It is important to have a label that fits the brand identity and create consistency. The label should match and put your brand identity in the spotlight, including your logo or defining graphic mark. Most companies do this by putting their business logo atop the visual hierarchy.
Use generic product label templates For something as big of a deal as the exterior of your product, it’s best to have it custom-made or personalized. Remember that most online templates can be accessed by anyone on the internet. However, this doesn’t mean you can’t use them. You just need to make sure that you edit it to make it as unique as you can.
Forget to research your competitors Ending up with a design that looks just like your competitors is the last thing you want. Label design should allow you to stand out and be seen by your target customers in a sea of other products.
Go all-in with trends Trends are called trends for a reason. They may look good for a few seasons, but tides will eventually change. It’s best to go for something that is timeless to avoid redesigning any time soon. You can still follow trends, of course just as long as you make use of them wisely.