So, effective conference branding is all based on visual cues. To get the best results for your conference, pay close attention to the following three must-do tips.
Communicate VisuallyEffective conference branding is visual.
Humans process visual information extremely rapidly, without thinking about it. People also recognize patterns and repetition without thinking about them. (1,2,3!). The associations and connections are there before we even know it.
These unconscious behaviors are always exploited by the most effective visual messaging. Symbols, colors, and graphics are your building blocks for effective visual messaging. These map perfectly to the logo, color themes, and imagery for your conference. Use these essential aspects to build compelling conference branding with a powerful visual message.
Don’t skimp on your conference logo!
Your logo stands for your conference, what it is about, and the value it provides. Your conference logo delivers this essential visual message which is reinforced every time it is seen thanks to the visual parts of our brain.
Graphic designers are skilled at converting your conference focus and value into a stunning, communicative memorable logo.
Collaborate closely, with your graphic designer. Ask them to generate several alternatives. Be prepared to iterate through multiple designs to get to the best one.
When you have good candidate logos available, share them with ten to twenty delegates to learn which logos resonate the way you want them to.
Colors provide strong associations. Look around, marketers are bombarding us with their brand colors and our brains are unconsciously interpreting and connecting certain colors and factors with certain brands.
Red and yellow associate with (fast) food brands. Blue and green make us think calm and cool. (More Info: Color Association Infographic.)
What colors stimulate the right associations for your conference? Make sure to choose theme colors that unconsciously connect with the right associations for your conference. For example, avoid red for a spa or pastels for a race event.
Give close consideration to how your conference color themes can be incorporated into your logo. Your graphic designer will be your best asset in coming up with the right blend.
Imagery for your conference is very important. Compared to logo and colors, imagery is a supporting actor but plays a vital role in visually conveying what your conference stands for.
Images can be a single image used throughout your branding. It can also be a series of images with each one contributing a reinforcing visual message. You can use pictures or graphic designs. The key objective is to strengthen the message visually. A simple test is to take the image away and ask if the message is clearer with or without it?
Consider for each image whether it visually conveys something essential, not already provided by your logo, colors, or other images.
Keep It Simple
People like simple.
In producing your logo and selecting your colors and deciding on your images, make sure the overall combination is simple and easy to digest visually.
It is easy to overdo it. Adding more to your visual messaging usually weakens its impact. So, if you’re having trouble dialing in your conference branding, the answer is usually to take something away and simplify it.
Now you have your conference branding selected, use it consistently.
Consistent use of your conference branding takes advantage of our tendency to make connections and recognize patterns. You’ve worked hard to produce compelling conference branding. Don’t dilute your message by offering unbranded or poorly branded items to your delegates.
All of your delegate facing materials should be branded with your logo, colors and imagery. Minimally this should include:
All marketing materials, ads, blog articles, social media and printed pieces
Registration and event management software i.e Events in the city platfom
Communications, messages and email let Just creative media do it for you
Signage at your conference, Use Just creative media's best Graphics designers in Uganda
Conference collateral such as badges, lanyards, programs, schedules, tickets, bags and swag, (Kyereta pius can Help you draft asuitable strategy for your conference)